Practical Guide to User Interviews — Part 2: Analysis & Insights

The second part of a hands-on guide — asking better questions, reading between the lines, and making sense of it all.

Hey, Dmytro here — welcome to Atomic Product.
Every week, I share practical ideas, tools, and real-world lessons to help you grow as a product thinker and builder.

If you're new here, here are a few past posts you might find useful:

• 14 Must-Read Books for Every Product Manager

• What is Product Management all about?

• Double vs. Triple Diamond: Why two Product Diamonds aren’t always enough

• User Interviews: How To Understand Users And Avoid Building The Wrong Product

Hit subscribe if not on the list yet— and let’s roll 👇

---

This is the second part of our hands-on guide to user interviews.
If you missed the beginning — start with Part 1 here: [Practical Guide to User Interviews — Part 1: Preparation & Execution]

In Part 1, we focused on preparation. Now it’s time to dive into the real action — how to conduct interviews in the wild. Step by step, we’ll explore how to listen actively, ask better questions, follow the conversation, and extract real insights that can shape your product.

---

Step 5. Interview Process: How Not to Mess It Up

You've done the prep — you’ve got your objective, your guide, your respondents. You're technically ready and know how to start. Now comes the most important part: running the interview itself.

If the interviewer talks more than the respondent, asks leading or overly complex questions, or dominates the conversation — the value of the interview drops to zero. Below are key principles to help you get real insights, not just “a nice chat.”