Your Roadmap Is Lying to You. Here's How to Fix It.

If your roadmap looks clean but doesn’t drive real progress — we’ve been there. Here’s how we fixed it, with lessons from my product team.

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• MVP Is Not a Product. It’s a Question.

• From Features to Problem-Solving. 4 Steps to Mature Product Work

• Design Thinking: How to Think Like a Product Manager

• B2B or B2C PM? Take the checklist and choose your side

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I’ve yet to meet a product team that doesn’t have a roadmap. But look closer — and in half the cases, it’s just a wish list spread across quarters. Or a slide deck made for investors the night before the deadline. Or a polished Miro diagram no one’s touched since last summer.

📌 The word “plan” sounds serious. But the further you look, the more it’s filled with vague features, artificial deadlines, and launches no one’s really tracking. As a result:
• The team loses focus
• The business ends up misaligned
• The product lives a life of its own

I’m not claiming to have the one true way. But in this article, I’ll show how we actually use roadmaps in real B2B practice — to align goals, actions, and people. Not as a formality, but as a working tool.

You’ll see how we structure initiatives, what makes it into the roadmap (and what doesn’t), and why some tasks matter more than others. All of it grounded in real-life product work — Jira tickets, FigJam boards, and weekly syncs with the team.